Generation X

Nineteen percent of Iowa’s population is made up of Generation X.  They typically work to live and are technically savvy. This ‘latchkey’ generation is fairly self-reliant.

Readership In Market

The Gazette

Penny Saver

Attitudes & Behaviors

Media Consumption
Like the Baby Boomers, Generation Xers still consume traditional media like Newspapers, T.V., Magazines and Radio, but they also partake in digital media.

Growing up in the Digital Era
They certainly aren’t afraid of technology, but Generation Xers don’t rely completely on digital media for their consumer needs.

Priorities
Generation Xers are busy raising a family along with caring for their aging parents. They’re trying to reduce their debt and creating a plan to grow their savings for the future.

Source: 2019, Kasasa

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