Hyper-aware, technologically reliant, and highly entrepreneurial are just a few traits of Generation Z. This generation of influencers is consistently connected and has a built-in connection with technology. They are a generation of individuals who don’t want to be labeled, and connect with authenticity of the messages placed before them. Generation Z will account for 40% of all consumers by 2020.
Readership In Market
Attitudes & Behaviors
Ten years old is the average age that Gen Zers receive their first smart phone. They are a generation of hyper-connected users that on average spend at least 1 hour per day online.
They have grown up with 5 screens available to them. They use TVs, smartphones, desktops, laptops, and tablets simultaneously. 96% of Gen Zers own a smartphone and half of them are connected 10 hours a day.
Almost two thirds of this generation want to make the world a better place. They are a generation of consumers with spending reaching $200 billion in 2018.
Source: 2019, NOLA Media Group
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