Millennials

Millenials have been in the workforce for many years and crave engagement and a say in the decisions. Contrary to popular belief, they are hard-working and motivated to move up the career ladder.

Readership In Market

The Gazette

Penny Saver

Attitudes & Behaviors

Media Consumption
Millennials still watch TV, but most are increasingly cord cutters for the variety of streaming options. Both desktop and mobile serve their shopping habits.

Digital Habits
Millennials often shop by product and use digital tools and apps to manage money.

Priorities
Saving for weddings and homes or other life events, while managing student debt is their main concern.

Millennial facts about consumers

Source: 2019, Kasasa

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