Millenials have been in the workforce for many years and crave engagement and a say in the decisions. Contrary to popular belief, they are hard-working and motivated to move up the career ladder.
Readership In Market
The Gazette
Penny Saver
Attitudes & Behaviors
Media Consumption
Millennials still watch TV, but most are increasingly cord cutters for the variety of streaming options. Both desktop and mobile serve their shopping habits.
Digital Habits
Millennials often shop by product and use digital tools and apps to manage money.
Priorities
Saving for weddings and homes or other life events, while managing student debt is their main concern.
Source: 2019, Kasasa
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