The Penny Saver is a great choice when looking to reach a broad audience. The free, weekly shopper is distributed to over 118,000 readers in Eastern Iowa on Wednesdays. The Guide portion of the Penny Saver includes local events and information on the community.
Use this platform to reach these targets.
Baby BoomersActively working or Actively Retired, Baby Boomers are affluent and excellent targets for many goods and services.
Generation XReach GenX individuals at various life stages: homeownership, parenting and connect to their active lifestyles.
Generation ZHyper-aware, technologically reliant, and highly entrepreneurial are just a few traits of Generation Z. This generation of influencers is consistently connected and has a built-in connection with technology.
MillennialsReach this transitional target with your goods and services as they reach life stages like home ownership, family and career advancement and community engagement.
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I have been very pleased with the advertisements that I’ve done through the years. I feel the Sunday Gazette is best in response, but the Penny Saver Guide is good for those who don’t take the Gazette subscription, and I’ve received phone calls from new and existing customers from both ads. I like the Gazette staff I’ve worked with! They’ve been helpful and prompt in their responses to me.